Survey shows young people’s fast-growing interest in e-books

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image“Conducted by Bowker Market Research, the survey of 2,000 parents of kids ages 0–12 and 1,000 teens ages 13–17 also revealed some interesting stats regarding ebooks. While most parents (75 percent) have not yet bought an ebook, the rate for teens reading digital titles tripled from 2010 to 2011. Additionally, the survey underscored a potential discrepancy in what parents report about kids’ desire for print over digital books versus children’s actual preferences.” –

The LibraryCity take: The researchers found that lack of an e-book device was a major reason why some teens didn’t read e-books. And as for parents claiming that their children “strongly prefer print books” (“46 percent and 37 percent respectively for kids 0 to 6 and 7 to 12”), LJ said that researchers “questioned whether this reflected parental attitudes rather than kids’ actual preferences.” Time for libraries to get more serious about e-books—while, however, arranging for devices and connectivity, so as not to widen the digital divide?

Meanwhile please note the main point of the article: the importance of libraries as sources of book discovery for young people. Goes along with my belief that libraries are great marketing tools for publishers.

Related: Tips for using e-readers in children’s book clubs: Attn. parents, libraries, and schools.

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